You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Timeline
Mendeley readers
Chapter title |
Managing Brands in the Age of DIY-Branding: The COBRA approach
|
---|---|
Chapter number | 28 |
Book title |
Handbuch Sozialtechniken der Kommunikation
|
Published by |
Springer Gabler, Wiesbaden, January 2016
|
DOI | 10.1007/978-3-658-05262-1_28-1 |
Book ISBNs |
978-3-65-805262-1
|
Authors |
Daan G. Muntinga, Muntinga, Daan G. |
Mendeley readers
The data shown below were compiled from readership statistics for 26 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
United States | 1 | 4% |
Unknown | 25 | 96% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 9 | 35% |
Student > Doctoral Student | 3 | 12% |
Researcher | 2 | 8% |
Student > Ph. D. Student | 2 | 8% |
Unspecified | 1 | 4% |
Other | 2 | 8% |
Unknown | 7 | 27% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 13 | 50% |
Social Sciences | 3 | 12% |
Economics, Econometrics and Finance | 1 | 4% |
Unspecified | 1 | 4% |
Unknown | 8 | 31% |