Global Latinas

Overview of attention for book

Cover of 'Global Latinas'

Table of Contents

Altmetric Badge

Book Overview
Altmetric Badge

Chapter 1 Introduction: The Emergence of the Global Latinas
Altmetric Badge

Chapter 2 The Leaders of Global Latinas: Long-Term Planners and Flexible Visionaries
Altmetric Badge

Chapter 3 Brazil’s ‘National Champions’: Beyond Privatization
Altmetric Badge

Chapter 4 The Global Mexicans: Betting on the Us?
Altmetric Badge

Chapter 5 Business Model Innovation in Latin America: Making the Unusual Usual
Altmetric Badge

Chapter 6 Latin America as a Brand: Hard Sell and Soft Sell
Altmetric Badge

Chapter 7 Asia’s Challenge to Latin America: Cooperation and Competition
Altmetric Badge

Chapter 8 From Global Latina to a Corporate Citizen: Are Poverty and Inequality Business Issues?
Altmetric Badge

Chapter 9 Conclusion: Global Latinas and Globalization 3.0

Attention for Chapter 4: The Global Mexicans: Betting on the Us?

Altmetric Badge

Citations

dimensions_citation: 72 Dimensions

Readers on

mendeley: 1 Mendeley

Summary Dimensions citations

You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output. Click here to find out more.

Chapter title	The Global Mexicans: Betting on the Us?
Chapter number	4
Book title	Global Latinas
Published by	Palgrave Macmillan, London, January 2009
DOI	10.1057/9780230235021_4
Book ISBNs	978-1-349-30546-9, 978-0-230-23502-1
Authors	Lourdes Casanova

View on publisher site Alert me about new mentions

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country	Count	As %
Unknown	1	100%

Demographic breakdown

Readers by professional status	Count	As %
Student > Master	1	100%

Readers by discipline	Count	As %
Engineering	1	100%