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Global Latinas

Overview of attention for book
Cover of 'Global Latinas'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction: The Emergence of the Global Latinas
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    Chapter 2 The Leaders of Global Latinas: Long-Term Planners and Flexible Visionaries
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    Chapter 3 Brazil’s ‘National Champions’: Beyond Privatization
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    Chapter 4 The Global Mexicans: Betting on the Us?
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    Chapter 5 Business Model Innovation in Latin America: Making the Unusual Usual
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    Chapter 6 Latin America as a Brand: Hard Sell and Soft Sell
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    Chapter 7 Asia’s Challenge to Latin America: Cooperation and Competition
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    Chapter 8 From Global Latina to a Corporate Citizen: Are Poverty and Inequality Business Issues?
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    Chapter 9 Conclusion: Global Latinas and Globalization 3.0
Attention for Chapter 6: Latin America as a Brand: Hard Sell and Soft Sell
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