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Global Latinas

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Cover of 'Global Latinas'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction: The Emergence of the Global Latinas
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    Chapter 2 The Leaders of Global Latinas: Long-Term Planners and Flexible Visionaries
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    Chapter 3 Brazil’s ‘National Champions’: Beyond Privatization
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    Chapter 4 The Global Mexicans: Betting on the Us?
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    Chapter 5 Business Model Innovation in Latin America: Making the Unusual Usual
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    Chapter 6 Latin America as a Brand: Hard Sell and Soft Sell
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    Chapter 7 Asia’s Challenge to Latin America: Cooperation and Competition
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    Chapter 8 From Global Latina to a Corporate Citizen: Are Poverty and Inequality Business Issues?
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    Chapter 9 Conclusion: Global Latinas and Globalization 3.0
Attention for Chapter 2: The Leaders of Global Latinas: Long-Term Planners and Flexible Visionaries
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Chapter title
The Leaders of Global Latinas: Long-Term Planners and Flexible Visionaries
Chapter number 2
Book title
Global Latinas
Published by
Palgrave Macmillan, London, January 2009
DOI 10.1057/9780230235021_2
Book ISBNs
978-1-349-30546-9, 978-0-230-23502-1
Authors

Lourdes Casanova, Casanova, Lourdes

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