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Timeline
Mendeley readers
Chapter title |
Consumer Susceptibility to Interpersonal Influence and the Importance of Brands in a High-Versus A Low-Context
|
---|---|
Chapter number | 96 |
Book title |
Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-11845-1_96 |
Book ISBNs |
978-3-31-911844-4, 978-3-31-911845-1
|
Authors |
Gregory M. Rose, Erin Baca, Linda M. Horton Foley, Jeffrey Blodgett |
Mendeley readers
The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 3 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Professor > Associate Professor | 1 | 33% |
Other | 1 | 33% |
Unknown | 1 | 33% |
Readers by discipline | Count | As % |
---|---|---|
Economics, Econometrics and Finance | 1 | 33% |
Social Sciences | 1 | 33% |
Unknown | 1 | 33% |