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Timeline
Mendeley readers
Chapter title |
Males’ Responses to Negative-Emotion Advertising Appeals: Effects of Gender Role Socialization and Disposition Toward Rational Thinking
|
---|---|
Chapter number | 32 |
Book title |
Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-11845-1_32 |
Book ISBNs |
978-3-31-911844-4, 978-3-31-911845-1
|
Authors |
Zhiyong Yang, Laurette Dubé, Zhenfeng Ma |
Mendeley readers
The data shown below were compiled from readership statistics for 4 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 4 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Doctoral Student | 1 | 25% |
Student > Ph. D. Student | 1 | 25% |
Unknown | 2 | 50% |
Readers by discipline | Count | As % |
---|---|---|
Arts and Humanities | 1 | 25% |
Computer Science | 1 | 25% |
Unknown | 2 | 50% |