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Timeline
Mendeley readers
Chapter title |
Investigating Impulse Buying and Variety Seeking: Towards a General Theory of Hedonic Purchase Behaviors
|
---|---|
Chapter number | 22 |
Book title |
Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-11845-1_22 |
Book ISBNs |
978-3-31-911844-4, 978-3-31-911845-1
|
Authors |
Piyush Sharma, Bharadhwaj Sivakumaran |
Mendeley readers
The data shown below were compiled from readership statistics for 45 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 45 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 13 | 29% |
Student > Doctoral Student | 5 | 11% |
Unspecified | 4 | 9% |
Professor | 3 | 7% |
Lecturer | 2 | 4% |
Other | 3 | 7% |
Unknown | 15 | 33% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 19 | 42% |
Unspecified | 4 | 9% |
Social Sciences | 2 | 4% |
Arts and Humanities | 1 | 2% |
Psychology | 1 | 2% |
Other | 1 | 2% |
Unknown | 17 | 38% |