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Timeline
Mendeley readers
Chapter title |
Knowledge Management for Strategic Marketing
|
---|---|
Chapter number | 18 |
Book title |
Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-11845-1_18 |
Book ISBNs |
978-3-31-911844-4, 978-3-31-911845-1
|
Authors |
Franz Liebl |
Mendeley readers
The data shown below were compiled from readership statistics for 12 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 12 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Doctoral Student | 2 | 17% |
Researcher | 2 | 17% |
Student > Master | 2 | 17% |
Professor | 1 | 8% |
Unspecified | 1 | 8% |
Other | 2 | 17% |
Unknown | 2 | 17% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 8 | 67% |
Arts and Humanities | 1 | 8% |
Computer Science | 1 | 8% |
Unknown | 2 | 17% |