Zielgruppen im Konsumentenmarketing
Springer Fachmedien Wiesbaden
Title |
Zielgruppen im Konsumentenmarketing
|
---|---|
Published by |
Springer Fachmedien Wiesbaden, December 2013
|
DOI | 10.1007/978-3-658-00625-9 |
ISBNs |
978-3-65-800624-2, 978-3-65-800625-9
|
Editors |
Halfmann, Marion |
Country | Count | As % |
---|---|---|
Germany | 1 | 100% |
Type | Count | As % |
---|---|---|
Members of the public | 1 | 100% |
Country | Count | As % |
---|---|---|
Germany | 2 | 3% |
Unknown | 69 | 97% |
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 25 | 35% |
Student > Master | 17 | 24% |
Researcher | 4 | 6% |
Student > Postgraduate | 2 | 3% |
Student > Ph. D. Student | 1 | 1% |
Other | 2 | 3% |
Unknown | 20 | 28% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 21 | 30% |
Economics, Econometrics and Finance | 8 | 11% |
Computer Science | 6 | 8% |
Psychology | 4 | 6% |
Engineering | 3 | 4% |
Other | 9 | 13% |
Unknown | 20 | 28% |