Zielgruppen im Konsumentenmarketing
Springer Fachmedien Wiesbaden
Chapter title |
Sexuelle Orientierung als Segmentierungsmerkmal – Coming-Out des LGBT-Marketings
|
---|---|
Chapter number | 7 |
Book title |
Zielgruppen im Konsumentenmarketing
|
Published by |
Springer Gabler, Wiesbaden, January 2014
|
DOI | 10.1007/978-3-658-00625-9_7 |
Book ISBNs |
978-3-65-800624-2, 978-3-65-800625-9
|
Authors |
Michael Drescher, Drescher, Michael |
Country | Count | As % |
---|---|---|
Unknown | 5 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 2 | 40% |
Unspecified | 1 | 20% |
Student > Master | 1 | 20% |
Unknown | 1 | 20% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 2 | 40% |
Unspecified | 1 | 20% |
Materials Science | 1 | 20% |
Unknown | 1 | 20% |