Zielgruppen im Konsumentenmarketing
Springer Fachmedien Wiesbaden
Chapter title |
Angebote für jede Situation – Der Ansatz des kontextsensitiven Marketings
|
---|---|
Chapter number | 17 |
Book title |
Zielgruppen im Konsumentenmarketing
|
Published by |
Springer Gabler, Wiesbaden, January 2014
|
DOI | 10.1007/978-3-658-00625-9_17 |
Book ISBNs |
978-3-65-800624-2, 978-3-65-800625-9
|
Authors |
Rebecca Bulander, Bernhard Kölmel, Bulander, Rebecca, Kölmel, Bernhard |
Country | Count | As % |
---|---|---|
Unknown | 1 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 1 | 100% |
Readers by discipline | Count | As % |
---|---|---|
Economics, Econometrics and Finance | 1 | 100% |