Zielgruppen im Konsumentenmarketing
Springer Fachmedien Wiesbaden
Chapter title |
Konsistent, hybrid, multioptional oder paradox? – Einsichten über den Konsumenten von heute
|
---|---|
Chapter number | 13 |
Book title |
Zielgruppen im Konsumentenmarketing
|
Published by |
Springer Gabler, Wiesbaden, January 2014
|
DOI | 10.1007/978-3-658-00625-9_13 |
Book ISBNs |
978-3-65-800624-2, 978-3-65-800625-9
|
Authors |
Carsten Rennhak, Rennhak, Carsten |
Country | Count | As % |
---|---|---|
Unknown | 13 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 5 | 38% |
Student > Master | 5 | 38% |
Researcher | 1 | 8% |
Unknown | 2 | 15% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 8 | 62% |
Economics, Econometrics and Finance | 2 | 15% |
Unknown | 3 | 23% |