Zielgruppen im Konsumentenmarketing
Springer Fachmedien Wiesbaden
Chapter title |
Die Sinus-Milieus® 3.0 – Hintergründe und Fakten zum aktuellen Sinus-Milieu-Modell
|
---|---|
Chapter number | 8 |
Book title |
Zielgruppen im Konsumentenmarketing
|
Published by |
Springer Gabler, Wiesbaden, January 2014
|
DOI | 10.1007/978-3-658-00625-9_8 |
Book ISBNs |
978-3-65-800624-2, 978-3-65-800625-9
|
Authors |
Berthold Bodo Flaig, Bertram Barth, Flaig, Berthold Bodo, Barth, Bertram |
Country | Count | As % |
---|---|---|
Unknown | 21 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 4 | 19% |
Other | 3 | 14% |
Student > Bachelor | 2 | 10% |
Student > Doctoral Student | 1 | 5% |
Student > Ph. D. Student | 1 | 5% |
Other | 1 | 5% |
Unknown | 9 | 43% |
Readers by discipline | Count | As % |
---|---|---|
Economics, Econometrics and Finance | 3 | 14% |
Psychology | 3 | 14% |
Business, Management and Accounting | 2 | 10% |
Social Sciences | 2 | 10% |
Earth and Planetary Sciences | 1 | 5% |
Other | 1 | 5% |
Unknown | 9 | 43% |