Zielgruppen im Konsumentenmarketing
Springer Fachmedien Wiesbaden
Chapter title |
Der Konsument von morgen – Vom Homo oeconomicus zum Homo mysticus
|
---|---|
Chapter number | 1 |
Book title |
Zielgruppen im Konsumentenmarketing
|
Published by |
Springer Gabler, Wiesbaden, January 2014
|
DOI | 10.1007/978-3-658-00625-9_1 |
Book ISBNs |
978-3-65-800624-2, 978-3-65-800625-9
|
Authors |
Marion Halfmann, Halfmann, Marion |
Country | Count | As % |
---|---|---|
Unknown | 14 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 4 | 29% |
Unspecified | 1 | 7% |
Student > Postgraduate | 1 | 7% |
Student > Master | 1 | 7% |
Unknown | 7 | 50% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 4 | 29% |
Philosophy | 1 | 7% |
Unspecified | 1 | 7% |
Psychology | 1 | 7% |
Unknown | 7 | 50% |