Zielgruppen im Konsumentenmarketing
Springer Fachmedien Wiesbaden
Chapter title |
Die Alten kommen – Ansatzpunkte eines demographiegerechten Marketings
|
---|---|
Chapter number | 3 |
Book title |
Zielgruppen im Konsumentenmarketing
|
Published by |
Springer Gabler, Wiesbaden, January 2014
|
DOI | 10.1007/978-3-658-00625-9_3 |
Book ISBNs |
978-3-65-800624-2, 978-3-65-800625-9
|
Authors |
Marion Halfmann, Ursula Lehr, Halfmann, Marion, Lehr, Ursula |
Country | Count | As % |
---|---|---|
Unknown | 3 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 1 | 33% |
Student > Master | 1 | 33% |
Unknown | 1 | 33% |
Readers by discipline | Count | As % |
---|---|---|
Economics, Econometrics and Finance | 2 | 67% |
Unknown | 1 | 33% |