You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
| Chapter title |
Mediaplanung für In-Game Advertising
|
|---|---|
| Chapter number | 5 |
| Book title |
In-Game Advertising — Werbung in Computerspielen
|
| Published by |
Gabler, January 2007
|
| DOI | 10.1007/978-3-8349-9542-1_5 |
| Book ISBNs |
978-3-83-490702-8, 978-3-83-499542-1
|
Mendeley readers
The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 2 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Professor > Associate Professor | 1 | 50% |
| Unknown | 1 | 50% |
| Readers by discipline | Count | As % |
|---|---|---|
| Social Sciences | 1 | 50% |
| Unknown | 1 | 50% |