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Chapter title |
The Moderating Effects of Belief Strength, Involvement, and Self-Monitoring on the Role of Anticipatory Self-Evaluation in Consumer Purchase Motivation
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Chapter number | 70 |
Book title |
Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference
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Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-13162-7_70 |
Book ISBNs |
978-3-31-913161-0, 978-3-31-913162-7
|
Authors |
Robert Underwood, M. Joseph Sirgy, J. S. Johar |