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Chapter title |
Comparing consumer preferences in two european countries: a partially-individualized conjoint analysis
|
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Chapter number | 22 |
Book title |
Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference
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Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-13162-7_22 |
Book ISBNs |
978-3-31-913161-0, 978-3-31-913162-7
|
Authors |
Adamantios Diamantopoulos, Bodo B. Schlegelmilch, Johann P. DuPreez |