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Mendeley readers
Chapter title |
The Role of Women in Television Advertising in Great Britain: A Content Analysis
|
---|---|
Chapter number | 43 |
Book title |
Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-13162-7_43 |
Book ISBNs |
978-3-31-913161-0, 978-3-31-913162-7
|
Authors |
Jeff Bickel, Ronald K. Taylor |
Mendeley readers
The data shown below were compiled from readership statistics for 5 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 5 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 1 | 20% |
Professor > Associate Professor | 1 | 20% |
Researcher | 1 | 20% |
Student > Master | 1 | 20% |
Unknown | 1 | 20% |
Readers by discipline | Count | As % |
---|---|---|
Unspecified | 1 | 20% |
Business, Management and Accounting | 1 | 20% |
Social Sciences | 1 | 20% |
Medicine and Dentistry | 1 | 20% |
Unknown | 1 | 20% |