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Mendeley readers
Chapter title |
Teaching Promotion and Integrated Marketing Communications
|
---|---|
Chapter number | 4 |
Book title |
Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-13162-7_4 |
Book ISBNs |
978-3-31-913161-0, 978-3-31-913162-7
|
Authors |
Kerri Acheson, Clyde Vollmers |
Mendeley readers
The data shown below were compiled from readership statistics for 5 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 5 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Professor | 1 | 20% |
Unknown | 4 | 80% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 2 | 40% |
Sports and Recreations | 1 | 20% |
Unknown | 2 | 40% |