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Intercultural Communication in Asia: Education, Language and Values

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Cover of 'Intercultural Communication in Asia: Education, Language and Values'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 Individual, Institutional and International: Three Aspects of Intercultural Communication
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    Chapter 3 Toward a Critical Epistemology for Learning Languages and Cultures in Twenty-First Century Asia
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    Chapter 4 Intercultural Communication in English Courses in Asia: What Should We Teach About?
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    Chapter 5 Confucian Values as Challenges for Communication in Intercultural Workplace Contexts: Evidence from the Motivational Concerns in Vietnamese Politeness Behaviour
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    Chapter 6 The Impact of English as a Global Lingua Franca on Intercultural Communication
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    Chapter 7 How Does Intercultural Communication Differ from Intracultural Communication?
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    Chapter 8 Reading the City: The Linguistic and Semiotic Landscape of Macao’s San Ma Lo (新馬路)
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    Chapter 9 Intercultural Communication About Pain
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    Chapter 10 Functions of Humor in Intercultural Communication and Educational Environments
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    Chapter 11 Emotional Branding on Social Media: A Cross-Cultural Discourse Analysis of Global Brands on Twitter and Weibo
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    Chapter 12 China’s Fluctuating English Education Policy Discourses and Continuing Ambivalences in Identity Construction
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    Chapter 13 Conclusion
Attention for Chapter 11: Emotional Branding on Social Media: A Cross-Cultural Discourse Analysis of Global Brands on Twitter and Weibo
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