@HirstRj @JoeBarnby I was about to comment that this topic is very Charles-esque. Not sure about Stroop but there was visual search and go/no-go with crisp packets before: https://t.co/2jxwA3zuJm
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Searching for flavor labels in food products: the influence of color-flavor congruence and association strength (PDF) http://t.co/C7NgMa285Q
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.@velascop, Spence et al @xmodal Searching for flavor labels in food products http://t.co/sh37xHQvQT
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Charles Spence, @velascop et al @xmodal on 'Searching for flavour labels in food products' in @FrontiersIn http://t.co/fkGuzmjIY2