Our hope was that the results of these studies would be able to show that emotional valence is involved in the associations that participants make between shapes and tastes. https://t.co/eCKqtJDPet
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196 followers
We also expected that roundness, symmetry, and a smaller number of elements would be matched with a positive valence (i.e., pleasant) and the word sweet. https://t.co/eCKqtJDPet
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By contrast, those shapes that are angular, asymmetrical, and those shapes possessing a greater number of elements would be matched to a negative valence (i.e., unpleasant) and to the word sour instead. https://t.co/eCKqtJDPet
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"The participants were more likely to judge those shapes that were rounder, symmetrical, and those shapes that had fewer elements as both pleasant and sweet." https://t.co/ceRK0MLVtb https://t.co/l57SwOMRWW