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Mendeley readers
Chapter title |
“Fool’s Gold”: Linking Materialism to Persuasion Knowledge Activation and Susceptibility to Embedded Advertising
|
---|---|
Chapter number | 2 |
Book title |
Advances in Advertising Research IX
|
Published by |
Springer Gabler, Wiesbaden, January 2018
|
DOI | 10.1007/978-3-658-22681-7_2 |
Book ISBNs |
978-3-65-822680-0, 978-3-65-822681-7
|
Authors |
Robert Freeman Cartwright, Suzanna J. Opree, Eva A. van Reijmersdal, Cartwright, Robert Freeman, Opree, Suzanna J., van Reijmersdal, Eva A. |
Mendeley readers
The data shown below were compiled from readership statistics for 7 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 7 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Librarian | 1 | 14% |
Researcher | 1 | 14% |
Lecturer | 1 | 14% |
Student > Doctoral Student | 1 | 14% |
Unknown | 3 | 43% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 1 | 14% |
Social Sciences | 1 | 14% |
Neuroscience | 1 | 14% |
Design | 1 | 14% |
Unknown | 3 | 43% |