Is Product Placement Really Worse Than Traditional Commercials? Cognitive Load and Recalling of Advertised Brands

Overview of attention for article published in Frontiers in Psychology, August 2018

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In the top 25% of all research outputs scored by Altmetric
High Attention Score compared to outputs of the same age (87th percentile)
High Attention Score compared to outputs of the same age and source (82nd percentile)

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For years, academics across the world have studied the effects fast food advertising has had on children and adolescents.

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