You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Timeline
Mendeley readers
Chapter title |
Community Based Social Media Fashion Branding: Do Fashion Brands Heritage and Prestige Affect Consumers’ Brand Loyalty Intention?
|
---|---|
Chapter number | 5 |
Book title |
Business Models and ICT Technologies for the Fashion Supply Chain
|
Published by |
Springer, Cham, September 2018
|
DOI | 10.1007/978-3-319-98038-6_5 |
Book ISBNs |
978-3-31-998037-9, 978-3-31-998038-6
|
Authors |
Gemma Nesi, Riccardo Rialti, Lamberto Zollo, Cristiano Ciappei, Nesi, Gemma, Rialti, Riccardo, Zollo, Lamberto, Ciappei, Cristiano |
Mendeley readers
The data shown below were compiled from readership statistics for 35 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 35 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 4 | 11% |
Student > Master | 4 | 11% |
Student > Doctoral Student | 3 | 9% |
Lecturer | 3 | 9% |
Other | 2 | 6% |
Other | 6 | 17% |
Unknown | 13 | 37% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 14 | 40% |
Economics, Econometrics and Finance | 2 | 6% |
Social Sciences | 2 | 6% |
Computer Science | 1 | 3% |
Unspecified | 1 | 3% |
Other | 1 | 3% |
Unknown | 14 | 40% |