“Business-to-Business-to-Brain?” Reviewing Neuroscience Research in B2B-Marketing Using TCCM Analysis
Article in Journal of Business-to-Business Marketing (August 2024)
The most recent citing publications are shown below. View all 14 publications that cite this research output on Dimensions.
Article in Journal of Business-to-Business Marketing (August 2024)
Article in Brain Informatics (June 2024)
Article in Journal of Environmental Psychology (June 2024)