Marketing and Smart Technologies
Springer Singapore
Chapter title |
Event-Based Marketing: A Trendy and Emotional Way to Engage with the Public
|
---|---|
Chapter number | 16 |
Book title |
Marketing and Smart Technologies
|
Published by |
Springer, Singapore, November 2019
|
DOI | 10.1007/978-981-15-1564-4_16 |
Book ISBNs |
978-9-81-151563-7, 978-9-81-151564-4
|
Authors |
Amalia Hulubei (Georgescu), Silvia Avasilcai, Hulubei (Georgescu), Amalia, Avasilcai, Silvia |
Country | Count | As % |
---|---|---|
Unknown | 12 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 1 | 8% |
Lecturer | 1 | 8% |
Student > Doctoral Student | 1 | 8% |
Unknown | 9 | 75% |
Readers by discipline | Count | As % |
---|---|---|
Earth and Planetary Sciences | 1 | 8% |
Social Sciences | 1 | 8% |
Unknown | 10 | 83% |