Marketing and Smart Technologies
Springer Singapore
Chapter title |
The Influence of YouTubers in Consumer Behavior
|
---|---|
Chapter number | 6 |
Book title |
Marketing and Smart Technologies
|
Published by |
Springer, Singapore, November 2019
|
DOI | 10.1007/978-981-15-1564-4_6 |
Book ISBNs |
978-9-81-151563-7, 978-9-81-151564-4
|
Authors |
Isabel Lopes, Teresa Guarda, José Avelino Victor, Encarnación González Vázquez, Lopes, Isabel, Guarda, Teresa, Victor, José Avelino, Vázquez, Encarnación González |
Country | Count | As % |
---|---|---|
Unknown | 84 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 9 | 11% |
Student > Bachelor | 8 | 10% |
Lecturer | 6 | 7% |
Student > Master | 4 | 5% |
Professor | 4 | 5% |
Other | 12 | 14% |
Unknown | 41 | 49% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 22 | 26% |
Social Sciences | 8 | 10% |
Economics, Econometrics and Finance | 3 | 4% |
Computer Science | 2 | 2% |
Design | 2 | 2% |
Other | 4 | 5% |
Unknown | 43 | 51% |