Disclosing Influencer Marketing on YouTube to Children: The Moderating Role of Para-Social Relationship

Overview of attention for article published in Frontiers in Psychology, January 2020

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In the top 25% of all research outputs scored by Altmetric
High Attention Score compared to outputs of the same age (93rd percentile)
High Attention Score compared to outputs of the same age and source (89th percentile)

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You might not know all the beauty gurus your children are watching on YouTube, but you can help guide them into more positive…

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