Opportunity Cost in Monetary Donation Decisions to Non-identified and Identified Victims

Overview of attention for article published in Frontiers in Psychology, January 2020

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In the top 25% of all research outputs scored by Altmetric
Good Attention Score compared to outputs of the same age (78th percentile)
Good Attention Score compared to outputs of the same age and source (67th percentile)

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People were less willing to donate to charity when reminded of opportunity costs.

User byrd_nick, in the Psychology subreddit, 28 Jan 2020

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