“Business-to-Business-to-Brain?” Reviewing Neuroscience Research in B2B-Marketing Using TCCM Analysis
Article in Journal of Business-to-Business Marketing (August 2024)
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Article in Journal of Business-to-Business Marketing (August 2024)
Book chapter in Advances in Marketing, Customer Relationship Management, and E-Services (July 2024)
Book chapter in Advances in Marketing, Customer Relationship Management, and E-Services (July 2024)