Self-Reported and Electroencephalogram Responses to Evaluate Sponsorship Congruence Efficacy
Article in Journal of Neuroscience Psychology and Economics (March 2024)
The most recent citing publications are shown below. View all 6 publications that cite this research output on Dimensions.
Article in Journal of Neuroscience Psychology and Economics (March 2024)
Article in Cognitive Neurodynamics (November 2023)
Article in Asia Pacific Journal of Tourism Research (January 2023)