The impact of non-stereotypical gender role endorsement in live broadcasting on consumers’ purchase intention
Article in Frontiers in Psychology (March 2024)
The most recent citing publications are shown below. View all 6 publications that cite this research output on Dimensions.
Article in Frontiers in Psychology (March 2024)
Article in Neuroscience & Biobehavioral Reviews (March 2024)
Article in Neuropsychologia (December 2023)