The data shown below were collected from the profiles of 19 X users who shared this research output. Click here to find out more about how the information was compiled.
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X Demographics
Mendeley readers
Attention Score in Context
| Title |
Searching for flavor labels in food products: the influence of color-flavor congruence and association strength
|
|---|---|
| Published in |
Frontiers in Psychology, March 2015
|
| DOI | 10.3389/fpsyg.2015.00301 |
| Pubmed ID | |
| Authors |
Carlos Velasco, Xiaoang Wan, Klemens Knoeferle, Xi Zhou, Alejandro Salgado-Montejo, Charles Spence |
| Abstract |
Prior research provides robust support for the existence of a number of associations between colors and flavors. In the present study, we examined whether congruent (vs. incongruent) combinations of product packaging colors and flavor labels would facilitate visual search for products labeled with specific flavors. The two experiments reported here document a Stroop-like effect between flavor words and packaging colors. The participants were able to search for packaging flavor labels more rapidly when the color of the packaging was congruent with the flavor label (e.g., red/tomato) than when it was incongruent (e.g., yellow/tomato). In addition, when the packaging color was incongruent, those flavor labels that were more strongly associated with a specific color yielded slower reaction times and more errors (Stroop interference) than those that were less strongly tied to a specific color. Importantly, search efficiency was affected both by color/flavor congruence and association strength. Taken together, these results therefore highlight the role of color congruence and color-word association strength when it comes to searching for specific flavor labels. |
X Demographics
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United Kingdom | 5 | 26% |
| Switzerland | 2 | 11% |
| Colombia | 2 | 11% |
| Norway | 1 | 5% |
| United States | 1 | 5% |
| Netherlands | 1 | 5% |
| Unknown | 7 | 37% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 11 | 58% |
| Scientists | 6 | 32% |
| Science communicators (journalists, bloggers, editors) | 1 | 5% |
| Unknown | 1 | 5% |
Mendeley readers
The data shown below were compiled from readership statistics for 126 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Colombia | 2 | 2% |
| Japan | 1 | <1% |
| Germany | 1 | <1% |
| Unknown | 122 | 97% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 31 | 25% |
| Student > Master | 18 | 14% |
| Student > Ph. D. Student | 13 | 10% |
| Researcher | 11 | 9% |
| Student > Doctoral Student | 6 | 5% |
| Other | 18 | 14% |
| Unknown | 29 | 23% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 31 | 25% |
| Psychology | 24 | 19% |
| Agricultural and Biological Sciences | 8 | 6% |
| Neuroscience | 7 | 6% |
| Social Sciences | 6 | 5% |
| Other | 21 | 17% |
| Unknown | 29 | 23% |
Attention Score in Context
This research output has an Altmetric Attention Score of 13. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 04 December 2020.
All research outputs
#2,578,827
of 24,592,508 outputs
Outputs from Frontiers in Psychology
#5,080
of 33,164 outputs
Outputs of similar age
#32,808
of 268,399 outputs
Outputs of similar age from Frontiers in Psychology
#114
of 473 outputs
Altmetric has tracked 24,592,508 research outputs across all sources so far. Compared to these this one has done well and is in the 89th percentile: it's in the top 25% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 33,164 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 13.0. This one has done well, scoring higher than 84% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 268,399 tracked outputs that were published within six weeks on either side of this one in any source. This one has done well, scoring higher than 87% of its contemporaries.
We're also able to compare this research output to 473 others from the same source and published within six weeks on either side of this one. This one has done well, scoring higher than 76% of its contemporaries.