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How Does Gender Stereotype Affect the Memory of Advertisements? A Behavioral and Electroencephalography Study

Overview of attention for article published in Frontiers in Psychology, July 2020
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Title
How Does Gender Stereotype Affect the Memory of Advertisements? A Behavioral and Electroencephalography Study
Published in
Frontiers in Psychology, July 2020
DOI 10.3389/fpsyg.2020.01580
Pubmed ID
Authors

Shih-Yu Lo, Jung-Tai King, Chin-Teng Lin

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 23 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 23 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 4 17%
Student > Master 2 9%
Student > Bachelor 1 4%
Student > Doctoral Student 1 4%
Student > Postgraduate 1 4%
Other 0 0%
Unknown 14 61%
Readers by discipline Count As %
Psychology 6 26%
Business, Management and Accounting 1 4%
Social Sciences 1 4%
Engineering 1 4%
Unknown 14 61%