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Give Goods or Give Money? The Influence of Cause-Related Marketing Approach on Consumers’ Purchase Intention

Overview of attention for article published in Frontiers in Psychology, January 2021
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About this Attention Score

  • In the top 5% of all research outputs scored by Altmetric
  • High Attention Score compared to outputs of the same age (93rd percentile)
  • High Attention Score compared to outputs of the same age and source (92nd percentile)

Mentioned by

news
4 news outlets

Citations

dimensions_citation
10 Dimensions

Readers on

mendeley
66 Mendeley
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Title
Give Goods or Give Money? The Influence of Cause-Related Marketing Approach on Consumers’ Purchase Intention
Published in
Frontiers in Psychology, January 2021
DOI 10.3389/fpsyg.2020.533445
Pubmed ID
Authors

Shenghong Ye, Yunxiao Liu, Suizi Gu, Haiquan Chen

Timeline

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Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 66 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 66 100%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 6 9%
Lecturer 3 5%
Lecturer > Senior Lecturer 3 5%
Student > Ph. D. Student 3 5%
Researcher 3 5%
Other 8 12%
Unknown 40 61%
Readers by discipline Count As %
Business, Management and Accounting 16 24%
Social Sciences 3 5%
Economics, Econometrics and Finance 3 5%
Veterinary Science and Veterinary Medicine 1 2%
Biochemistry, Genetics and Molecular Biology 1 2%
Other 2 3%
Unknown 40 61%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 31. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 11 April 2023.
All research outputs
#1,120,321
of 23,565,002 outputs
Outputs from Frontiers in Psychology
#2,288
of 31,419 outputs
Outputs of similar age
#32,791
of 505,996 outputs
Outputs of similar age from Frontiers in Psychology
#66
of 923 outputs
Altmetric has tracked 23,565,002 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 95th percentile: it's in the top 5% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 31,419 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 12.6. This one has done particularly well, scoring higher than 92% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 505,996 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 93% of its contemporaries.
We're also able to compare this research output to 923 others from the same source and published within six weeks on either side of this one. This one has done particularly well, scoring higher than 92% of its contemporaries.