↓ Skip to main content

How to Catch Customers’ Attention? A Study on the Effectiveness of Brand Social Media Strategies in Digital Customer Engagement

Overview of attention for article published in Frontiers in Psychology, December 2021
Altmetric Badge

About this Attention Score

  • In the top 5% of all research outputs scored by Altmetric
  • High Attention Score compared to outputs of the same age (96th percentile)
  • High Attention Score compared to outputs of the same age and source (97th percentile)

Mentioned by

news
8 news outlets
twitter
4 X users

Citations

dimensions_citation
11 Dimensions

Readers on

mendeley
115 Mendeley
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output. Click here to find out more.
Title
How to Catch Customers’ Attention? A Study on the Effectiveness of Brand Social Media Strategies in Digital Customer Engagement
Published in
Frontiers in Psychology, December 2021
DOI 10.3389/fpsyg.2021.800766
Pubmed ID
Authors

Yuying Liu, Xinxin Liu, Meng Wang, Decheng Wen

Timeline

Login to access the full chart related to this output.

If you don’t have an account, click here to discover Explorer

X Demographics

X Demographics

The data shown below were collected from the profiles of 4 X users who shared this research output. Click here to find out more about how the information was compiled.
As of 1 July 2024, you may notice a temporary increase in the numbers of X profiles with Unknown location. Click here to learn more.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 115 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 115 100%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 11 10%
Student > Ph. D. Student 6 5%
Lecturer 4 3%
Researcher 4 3%
Student > Master 3 3%
Other 6 5%
Unknown 81 70%
Readers by discipline Count As %
Business, Management and Accounting 18 16%
Social Sciences 4 3%
Psychology 4 3%
Biochemistry, Genetics and Molecular Biology 2 2%
Engineering 2 2%
Other 3 3%
Unknown 82 71%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 61. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 21 March 2024.
All research outputs
#743,300
of 26,290,653 outputs
Outputs from Frontiers in Psychology
#1,572
of 35,542 outputs
Outputs of similar age
#18,306
of 529,606 outputs
Outputs of similar age from Frontiers in Psychology
#43
of 1,473 outputs
Altmetric has tracked 26,290,653 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 97th percentile: it's in the top 5% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 35,542 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 13.9. This one has done particularly well, scoring higher than 95% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 529,606 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 96% of its contemporaries.
We're also able to compare this research output to 1,473 others from the same source and published within six weeks on either side of this one. This one has done particularly well, scoring higher than 97% of its contemporaries.