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Role of Social Media Marketing Activities in Influencing Customer Intentions: A Perspective of a New Emerging Era

Overview of attention for article published in Frontiers in Psychology, January 2022
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About this Attention Score

  • In the top 25% of all research outputs scored by Altmetric
  • High Attention Score compared to outputs of the same age (92nd percentile)
  • High Attention Score compared to outputs of the same age and source (94th percentile)

Mentioned by

news
1 news outlet
twitter
12 X users
reddit
1 Redditor

Citations

dimensions_citation
87 Dimensions

Readers on

mendeley
775 Mendeley
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Title
Role of Social Media Marketing Activities in Influencing Customer Intentions: A Perspective of a New Emerging Era
Published in
Frontiers in Psychology, January 2022
DOI 10.3389/fpsyg.2021.808525
Pubmed ID
Authors

Khalid Jamil, Liu Dunnan, Rana Faizan Gul, Muhammad Usman Shehzad, Syed Hussain Mustafa Gillani, Fazal Hussain Awan

X Demographics

X Demographics

The data shown below were collected from the profiles of 12 X users who shared this research output. Click here to find out more about how the information was compiled.
As of 1 July 2024, you may notice a temporary increase in the numbers of X profiles with Unknown location. Click here to learn more.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 775 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 775 100%

Demographic breakdown

Readers by professional status Count As %
Unspecified 49 6%
Student > Bachelor 49 6%
Student > Master 37 5%
Student > Ph. D. Student 29 4%
Lecturer 25 3%
Other 74 10%
Unknown 512 66%
Readers by discipline Count As %
Business, Management and Accounting 84 11%
Unspecified 49 6%
Social Sciences 20 3%
Economics, Econometrics and Finance 17 2%
Engineering 14 2%
Other 65 8%
Unknown 526 68%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 23. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 08 May 2024.
All research outputs
#1,722,717
of 26,430,863 outputs
Outputs from Frontiers in Psychology
#3,578
of 35,375 outputs
Outputs of similar age
#42,348
of 532,123 outputs
Outputs of similar age from Frontiers in Psychology
#91
of 1,538 outputs
Altmetric has tracked 26,430,863 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 93rd percentile: it's in the top 10% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 35,375 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 13.8. This one has done well, scoring higher than 89% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 532,123 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 92% of its contemporaries.
We're also able to compare this research output to 1,538 others from the same source and published within six weeks on either side of this one. This one has done particularly well, scoring higher than 94% of its contemporaries.