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Customer Engagement in Multi-Sensory Virtual Reality Advertising: The Effect of Sound and Scent Congruence

Overview of attention for article published in Frontiers in Psychology, March 2022
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  • Average Attention Score compared to outputs of the same age and source

Mentioned by

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2 X users

Citations

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23 Dimensions

Readers on

mendeley
78 Mendeley
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Title
Customer Engagement in Multi-Sensory Virtual Reality Advertising: The Effect of Sound and Scent Congruence
Published in
Frontiers in Psychology, March 2022
DOI 10.3389/fpsyg.2022.747456
Pubmed ID
Authors

Malaika Brengman, Kim Willems, Laurens De Gauquier

Timeline

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X Demographics

X Demographics

The data shown below were collected from the profiles of 2 X users who shared this research output. Click here to find out more about how the information was compiled.
As of 1 July 2024, you may notice a temporary increase in the numbers of X profiles with Unknown location. Click here to learn more.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 78 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 78 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 7 9%
Unspecified 5 6%
Lecturer 5 6%
Researcher 4 5%
Student > Master 4 5%
Other 10 13%
Unknown 43 55%
Readers by discipline Count As %
Business, Management and Accounting 18 23%
Unspecified 5 6%
Arts and Humanities 2 3%
Economics, Econometrics and Finance 2 3%
Social Sciences 2 3%
Other 8 10%
Unknown 41 53%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 07 April 2022.
All research outputs
#18,298,940
of 23,504,694 outputs
Outputs from Frontiers in Psychology
#21,389
of 31,330 outputs
Outputs of similar age
#298,566
of 441,260 outputs
Outputs of similar age from Frontiers in Psychology
#951
of 1,717 outputs
Altmetric has tracked 23,504,694 research outputs across all sources so far. This one is in the 19th percentile – i.e., 19% of other outputs scored the same or lower than it.
So far Altmetric has tracked 31,330 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 12.6. This one is in the 26th percentile – i.e., 26% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 441,260 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 28th percentile – i.e., 28% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 1,717 others from the same source and published within six weeks on either side of this one. This one is in the 39th percentile – i.e., 39% of its contemporaries scored the same or lower than it.