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Live stream marketing and consumers’ purchase intention: An IT affordance perspective using the S-O-R paradigm

Overview of attention for article published in Frontiers in Psychology, February 2023
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1 X user

Readers on

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149 Mendeley
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Title
Live stream marketing and consumers’ purchase intention: An IT affordance perspective using the S-O-R paradigm
Published in
Frontiers in Psychology, February 2023
DOI 10.3389/fpsyg.2023.1069050
Pubmed ID
Authors

Lu Zhang, Min Chen, Ahmad M. A. Zamil

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X Demographics

X Demographics

The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
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Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 149 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 149 100%

Demographic breakdown

Readers by professional status Count As %
Unspecified 12 8%
Lecturer 9 6%
Student > Ph. D. Student 8 5%
Student > Bachelor 5 3%
Student > Master 3 2%
Other 8 5%
Unknown 104 70%
Readers by discipline Count As %
Business, Management and Accounting 24 16%
Unspecified 12 8%
Computer Science 4 3%
Economics, Econometrics and Finance 2 1%
Psychology 2 1%
Other 1 <1%
Unknown 104 70%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 01 February 2023.
All research outputs
#20,662,373
of 23,257,423 outputs
Outputs from Frontiers in Psychology
#24,794
of 30,890 outputs
Outputs of similar age
#261,062
of 335,162 outputs
Outputs of similar age from Frontiers in Psychology
#687
of 1,276 outputs
Altmetric has tracked 23,257,423 research outputs across all sources so far. This one is in the 1st percentile – i.e., 1% of other outputs scored the same or lower than it.
So far Altmetric has tracked 30,890 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 12.5. This one is in the 1st percentile – i.e., 1% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 335,162 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 1st percentile – i.e., 1% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 1,276 others from the same source and published within six weeks on either side of this one. This one is in the 1st percentile – i.e., 1% of its contemporaries scored the same or lower than it.