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Timeline
X Demographics
Mendeley readers
Attention Score in Context
Title |
The role of brand authenticity for higher education institutions
|
---|---|
Published in |
Journal of Marketing for Higher Education, March 2023
|
DOI | 10.1080/08841241.2023.2172642 |
Authors |
Florent Girardin, Inès Blal, Renaud Lunardo |
X Demographics
Geographical breakdown
Country | Count | As % |
---|---|---|
Canada | 1 | 100% |
Demographic breakdown
Type | Count | As % |
---|---|---|
Members of the public | 1 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 51 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 51 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 8 | 16% |
Student > Ph. D. Student | 4 | 8% |
Lecturer | 3 | 6% |
Student > Doctoral Student | 3 | 6% |
Professor | 2 | 4% |
Other | 4 | 8% |
Unknown | 27 | 53% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 10 | 20% |
Unspecified | 8 | 16% |
Engineering | 2 | 4% |
Computer Science | 1 | 2% |
Arts and Humanities | 1 | 2% |
Other | 2 | 4% |
Unknown | 27 | 53% |
Attention Score in Context
This research output has an Altmetric Attention Score of 10. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 06 April 2023.
All research outputs
#3,669,618
of 26,802,760 outputs
Outputs from Journal of Marketing for Higher Education
#11
of 113 outputs
Outputs of similar age
#71,960
of 446,707 outputs
Outputs of similar age from Journal of Marketing for Higher Education
#1
of 5 outputs
Altmetric has tracked 26,802,760 research outputs across all sources so far. Compared to these this one has done well and is in the 85th percentile: it's in the top 25% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 113 research outputs from this source. They typically receive a little more attention than average, with a mean Attention Score of 7.3. This one has done well, scoring higher than 89% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 446,707 tracked outputs that were published within six weeks on either side of this one in any source. This one has done well, scoring higher than 83% of its contemporaries.
We're also able to compare this research output to 5 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them