The role of brand authenticity for higher education institutions

Overview of attention for article published in Journal of Marketing for Higher Education, March 2023

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In the top 25% of all research outputs scored by Altmetric
Among the highest-scoring outputs from this source (#11 of 113)
High Attention Score compared to outputs of the same age (83rd percentile)
High Attention Score compared to outputs of the same age and source (80th percentile)

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So far, Altmetric has seen 1 X post from an account with 5,301 followers.

A little more academic than I might usually share, but I am a nerd after all. #hemktg #branding https://t.co/ED9yyiosdt

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