The influence of banner advertisements on attention and memory: human faces with averted gaze can enhance advertising effectiveness

Overview of attention for article published in Frontiers in Psychology, March 2014

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In the top 25% of all research outputs scored by Altmetric
High Attention Score compared to outputs of the same age (93rd percentile)
High Attention Score compared to outputs of the same age and source (82nd percentile)

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Marketing has discovered neuroscience, but the results are more glitter than gold

Neuroscience | The Guardian, 28 Jun 2015

The idea behind neuromarketing is that the brain can reveal hidden and profitable truths, but this is misleadingMarketing has…

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