The Effects of Live Streamer’s Facial Attractiveness and Product Type on Consumer Purchase Intention: An Exploratory Study with Eye Tracking Technology
Article in Behavioral Sciences (April 2024)
The most recent citing publications are shown below. View all 56 publications that cite this research output on Dimensions.
Article in Behavioral Sciences (April 2024)
Article in Journal of Brand Management (March 2024)
Article in Beykoz Akademi Dergisi (January 2024)